Marketing
Content marketing strategy
Content marketing means publishing material that brings people to your website and keeps them coming back. Hostinium helps you decide what to publish, in which format, and around which topics, so your business stays visible against competitors who are not doing the work. There are no fixed packages: we build the plan around your brand and your audience.
- A plan before anything is written
- Articles, infographics, podcasts, video
- Quoted per project
What it covers
Deciding what is worth publishing
The hard part is not writing. It is knowing which subjects are worth your time, which format suits them, and how often to publish so the effort adds up.
More than blog posts
Blog posts, infographics, podcasts and videos, chosen for what your audience actually reads and watches.
Content that brings traffic
The goal is measurable: publishing material that increases the traffic reaching your website.
Brand awareness that sticks
Regular, relevant, timely content keeps your business in mind when it is time to buy what you sell.
The expertise your competitors skip
Most small competitors will not spend the time answering their audience's everyday problems. Doing it consistently is what puts you in front.
Content is slower than an advertisement and it accumulates. A page that answers a question your customers really ask keeps earning visits long after it is published, and it gives the search work something to rank. That is why this sits next to SEO rather than apart from it: the content plan decides what gets written, and the SEO work decides how much of it gets found.
How the plan gets built
Four pillars, in this order
Each stage narrows the next one, so by the time anything is written there is a reason for it being written.
Identify your brand's point of view and SEO opportunities
Work out what your business has to say that others do not, and which searches it can realistically win.Know what your audience wants to know
Find the questions your customers are actually asking before deciding what to write.Frame out your subtopics
Break the main subject into the smaller topics each piece of content will cover.Construct your content pillars
Group those subtopics into pillars, so each piece supports the others instead of standing alone.
What comes out of this is a plan you can hold us to: the topics, the format for each one, and the order to publish them in. Then we agree how much of the writing and publishing you want us to carry, and how much stays with your own team.
Prices
What it costs
There are no fixed content packages. The price follows the plan: how many pieces a month, in which formats, and how much research each one needs.
What to tell us
Send this much and you get a scope and a price back instead of a brochure. If part of it is still undecided, say so — working that out is part of the job.
- The address of your website
- What you sell, and who buys it
- What you publish now, and who writes it
- The questions customers ask you again and again
- How often you want to publish
Ask for a quote
WhatsApp is the quickest route — +1 202 505 2888, answered around the clock. The contact page has the ticket form and the other ways to reach us.
Questions
Content marketing questions
Short answers to what people ask first.
What does content marketing actually involve?
Creating and publishing material - articles, blog posts, infographics, podcasts, videos - that attracts an audience, keeps them engaged and brings them back to your site.
How do I get started?
Contact us with a description of your business and your audience. Message us on WhatsApp at +1 202 505 2888 or use the contact form, and we will put a content plan and a price together.
Want a content plan for your business?
Ask the assistant, or message a person on WhatsApp. Both answer around the clock.