Good SEO help, advice & guidance can be difficult to come by, but you've done it!
Technical SEO fixes the fundamentals of what makes a healthy website in the eyes of the search engines & users.
Content SEO better utilizes existing content & develops new highly engaging and link-worthy text, graphics and data.
Link-profile optimization, traditionally known as link development, uses high quality content to attract high quality links.
Once there is healthy traffic, then comes the time to optimize for conversions. After all, we want traffic that converts.
Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach--the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created. The conceptually simple process of search engine optimization can become a daunting task. But fret not, we are Hostinium and here to help!
Select one of our SEO Packages designed for small & medium businesses, or Request a custom SEO analysis.
There are two major
, white hat search engine optimization (the 'good' kind of SEO), and black hat (the 'not so good' kind). There are of course differing opinions about the nature of each type of SEO. Get the information you need to be able to tell them apart and make an informed decision when evaluating SEO campaign proposals.There are a variety of
which can help contribute to the improvement of the organic search engine rankings (SERPs) of a website. These optimization services include, but are not limited to, on-page (also known as on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.Is
? On the surface, search engine optimization is a good way of marketing a website; after all, who doesn't like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful and, more importantly, sustainable results.There is a lot of misinformation about
when it comes to organic search engine rankings. Here we try to dispel the oft repeated myths, and give you realistic expectations of what a search engine optimization campaign can accomplish in the short, mid and long term.sales-pitch & sales-people. Just search engine optimization that works!
without theSearch engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.
There are a variety of search engine optimization services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
Interested in SEO services? Request Details for SEO Packages
Explore Advanced SEO Packages Cutomizable for Every Need
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes.
As you will note, the traditional definition of content (i.e. articles) is no longer appropriate, since content comes in many forms. It is also important to realize that depending on your niche, not every type of content would be suitable for your website.
'SEO content' is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as "high quality content", which will in turn make earning and acquiring links much easier.
When looking for content that is going to help your SEO efforts, it is crucial to look for high quality content; or more accurately, find people who are able to develop such content. Seeking out 'SEO content' can lead to content that is jammed full of keywords without much consideration for quality.
SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign.
Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.
SEO packages are pre-selected service offerings designed
to make the initial decision-making process easier for clients. They provide a
simple way for shoppers to compare SEO services. In some instances,
however, customization of these SEO packages is required in order to address the
specific needs of your business. We will work with you to identify the shortest path
higher rankings and SEO success.
Confused about SEO? Get Free SEO Advice by contacting us.
On-page content optimization for 10 primary keywords preapproved by client
Depending on the website up to 10 pages of your website will be optimized
Optimization of title tags for each of the optimized pages
Meta description optimization for improved click-through rates
Extensive keyword research to determine the most relevant keywords
Content writing to improve the on-page optimization of selected keywords
Utilization of existing textual content to optimize for relevant keywords
Creation and optimization of heading tags to target campaign keywords
Development and improvement of internal linking structure
Pre-optimization ranking report to determine the baseline rankings
Ongoing ranking report generation to track the improvements over time
Link profile analysis to uncover link development opportunities
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Every SEO campaign can benefit from search engine friendly link development; however, the link-work must be based on proper preparation in the form of linkable (useful) content available for linking.
After a keyword list has been established and approved by the client, we will generate a baseline ranking report to determine our starting point. This ranking report will be followed by monthly or quarterly reports to track the progress of the SEO campaign.
Content writing is an important component of a local SEO campaign as the process of rewriting of existing content, as well as the generation of new content (and pages) will help search engines better understand the relevance of a website to given list of keywords.
Whether a business has a single location or multiple, our local SEO campaigns include the creation/optimization of local business listings on services such as Google My Business, Apple Maps, and Facebook.
In order to track the traffic generated by SEO activities, and help optimize conversions over time, we will install Google Analytics on your website to facilitate this portion of the campaign.
Every business has competition, so we will work with you to identify and study the toughest competitors and develop an SEO action-plan to create a level playing field so that your website can compete successfully.
In additional to technical SEO recommendations, our optimization process incudes on-page optimization which develops optimized headings, as well as content improvements and the development of a strong internal link profile.
One of the most important components of SEO, page titles are optimized as part of every local SEO campaign to help emphasize the importance of the keywords selected by the keyword research process.
Proper keyword research is the most fundamental part of content optimization (different from technical SEO). We work closely with clients in order to develop the most appropriate keyword list for their business.
Local SEO campaigns differ from national and international ones in that they are required to be highly focused on delivering and converting local customers. There are two main components of local SEO services are:
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The technical SEO audit is a comprehensive review of the technical aspects of a website which can impact the ability of a website to compete in search engine result pages. The technical SEO is a fundamental part of the search engine optimization campaign.
Two types of ranking reports are generated for each SEO campaign, the baseline report which establishes the starting point of the project, followed by monthly ranking reports which track the incremental ranking improvements of the website.
Comprehensive content editing and content writing is included in every SEO campaign. The importance of high quality and useful content cannot be overstated. We work with clients to plan and generate the most appropriate type of content for their website.
Whether it is existing traffic or new traffic generated through SEO efforts, it is important to understand how website visitors behave and which ones convert. This data, gathered through analytics software will help improve conversions.
Traffic analytics is another vital component of website traffic monitoring and search engine optimization efforts. If not present we will set up a new account for your website, and install the analytics tracking code.
We will study and research the top competitors in your category, as well as secondary players in order to understand the competitive landscape of your particular SEO challenge, and develop our approach based on our findings.
The on-page optimization will include a deep analysis of the existing content, and HTML structure, which will then inform the technical as well as content and internal link profile optimization.
Titles and description meta tags of all pages selected for optimization will be reviewed and rewritten as necessary. The development of new titles will be based on initial site rankings and the keywords selected for the SEO campaign.
A vital component of the SEO process, we work closely with clients to understand their business and uncover keyword opportunities beyond the obvious. This approach helps to not only generate early success, but conversion stability.
For certain industries, and when necessary, we will research and implement the proper schema markup. Schema is a data markup tagging mechanism developed by a consortium of search engines to help them better understand complicated data.
If a blog is present, we will work with clients to develop ideas and blog content on an ongoing basis, directly supporting the search engine optimization efforts through content optimization and internal linking.
As new non-SEO content is generated by the client, we will review all such content and advise on improvements and also contribute with text optimization and internal linking recommendations.
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The above SEO packages are provided for guidance. If you decide to get in touch with Hostinium, we will work on developing a custom solution specific to your needs. Our goal is to create affordability through successful SEO, and not just cheap pricing. When an SEO campaign is designed with attainable goals, and realistic pricing, it can start producing a positive return on investment in a reasonable amount of time, at which point the campaign can be expanded to take advantage of the well-laid foundation. If you are looking for a long-term partnership, get in touch with us, and we will start a conversation to guide you in the right direction.
These packages are basic examples of what an SEO package for a small- or medium-sized business may include; however, for the most effective form of SEO, customized solutions are highly recommended.
Sign up and get an SEO coach that will guide you along through your SEO process. Get the answers you need to implement an effective SEO campaign by utilizing our over 15 years of expertise while you roll up your sleeves and do the SEO. The SEO Coaching program makes it possible for the business owners who is unable to afford a full-scale SEO campaign, get valid and useful information about implementing their own SEO tactics.
We will provide up to 10 hours of consulting time per month which will include phone & email support
We will provide cosulting & coaching services to support one domain/URL to include all services mentioned here
We will track keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines
We will review your existing keywords or perform keyword research from scratch based on your goals
Identifying and harnessing competitive advantages of others who are performing well within your industry
We will recommend industry-specific content that will help improve your website's ranking potential
We will evaluate link opportunities which you might be considering for SEO benefits for your website
We will research potential link opportunities through original research and competative link research and analysis
We will monitor your website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic
Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential
If you come across SEO information that you are unsure of, we will review & evaluate it for your business
We will help you evaluate and select other SEO related tools and services which you may be considering
We will provide up to 2 hours of consulting time per month which will include email only support
We will provide cosulting & coaching services to support one domain/URL to include all services mentioned here
We will track keyword rankings monthly for a single domain for up to 25 keywords in the 3 main search engines
We will review your existing keywords or perform keyword research from scratch based on your goals
We will recommend industry-specific content that will help improve your website's ranking potential
We will evaluate link opportunities which you might be considering for SEO benefits for your website
Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential
If you come across SEO information that you are unsure of, we will review & evaluate it for your business
We will help you evaluate and select other SEO related tools and services which you may be considering
This SEO service is meant to provide professional SEO guidance to those who may not be able to afford the cost of a comprehensive SEO campaign or would simply like to have an SEO advisor to answer questions that they have regarding SEO.
The advice will be based on white hat (in compliance with Google guidelines) techniques and provide users with guidance that will help make their website a step closer to being search engine friendly.
Keep in mind that SEO is not a magic solution to your ranking problems. We will answer your questions or concerns as much as possible; however, in many cases, to solve SEO problems, it is necessary to have professional ongoing work done on the site.
Interested in SEO services? Contact Us.